Citizen Supply
The Brief
Located in one of Ponce City Market's most coveted retail footprints, Citizen Supply and Likewise are here to make sure you "have a good time" while you're introduced to some of Atlanta's finest craftsmen. In preparation for upcoming events and happenings in the store, Citizen Supply launched the Summer Sale campaign to capture the essence of the event -- fun and interactive, friendly and inviting.
The Approach
This campaign was created to announce, market, and draw customer engagement throughout our annual summer sale. These sales are a sort of "cleaning house" that offer up sales across every item on the sales floor. Staying true to the identity of the company, Citizen Supply doesn't simply "go on sale" – they throw a party. From free beers to sweet treats, the customer experience gets an overhaul each and every summer, and the summer of 2018 was no exception.
What emerged was an exhaustive campaign focused on the Instagram platform/audience to highlight products, featured events, and other happenings during the annual sale.
Recurring Copy Lines
Summer is for sales.
Oh, Sale yeah!
Sale what?
Day of the deals.
Words at Work
