Pickup
The Brief
Pickup is the up-and-coming platform to find, organize, and relive pick-up basketball moments. With an ambitious goal to “ignite your inner athlete,” Pickup was on the hunt for donors and backers to finalize development of their mobile application and brand activation across regional audiences. One of the major obstacles was the ability to have the brand speak cohesively to prospective investors. We needed to develop the value propositions to align with the voice of the brand and deliver some headlines that could be as bold as the mission.
The Approach
We wanted to embody a confident, challenger voice that aligned with the ethos of the brand. Too many competing platforms were focused on accessibility and ease, but there isn’t much character in their expression. If Pickup was going to position itself as a leader who appeals to competitive athletes that seek out challenge, we needed to voice the brand in a way that could connect to that sentiment.
So, we stuck out the chest of the Pickup brand by using confident language, firm statements, and challenging the audience to bring their ‘A’ game.
Promise
Pickup connects you to other hoopers near you — getting you off the bench and in the game.
