Savannah Shaw Photo
The Brief
Savannah Shaw Photography was in a sticky spot — knowing what they were, but feeling difficulty expressing that identity to their existing and prospective customers. There was no cohesive brand message or clarified sense of how the brand interacts with the world around them. This created a ruffled sense of confidence when trying to talk about how this photographer is unique.
The Approach
Our goal was to instill a sense of confidence — the strength and certainty needed to express the brand well. We dug into a brand discovery that aimed to articulate the innate and set Savannah Shaw Photography apart from her competitors. With an intention to capture who they are and what they’re like, we steadied the position of the brand and shaped the messaging to differentiate Savannah from the others in Atlanta, GA and beyond.
In a world of people trying to “tell a story,” Savannah was out to mark a memory with friendly candor. The clarity of this identity instilled deep confidence to share about the brand without selling it short.
Position
Savannah Shaw is the Atlanta-based photographer who bookmarks warm memories through the eyes of a friend.
Values
Personal
There’s something a bit closer about how you work - something that is instinctively personal. You develop a personal relationship with your clients, which is unique.
This value conveys that you’re leaning on something deeper than surface.
A lighter way to say “we’re gonna be friends,” without forcing it on us.
Ease
You gently tear down the walls people put up when thrown in front of a camera.
There’s something about your style, demeanor and approach that feel more at ‘ease.’ This creates a comfortable environment which invites ease from anyone who works with you.
Yes, people feel comfortable, but it’s because you’re making it easy. It’s because you’re at ease. It’s because the process creates ease for them.
Warmth
You’re doing more than capturing someone’s memory in time - you’re delivering on the sensation that pulses beneath the memory itself.
More than just a reference point to memories gone by, you’re reigniting the warm embrace their fondest memories evoke.
This takes us a step deeper than simple memories could. It offers the warmth that wells up inside when we think about some of our life’s favorite moments.
Words at Work
A full walkthrough of the final brand identity, including position, values, voice + tone guidelines, and headlines can be viewed by visiting the dedicated Notion site here.